sell a business

Here is the Goldcrest Process For Managing the Sale of Your Business

Absolute Confidentiality Guaranteed !!!

1. DETERMINING YOUR OBJECTIVES: An introductory meeting will be scheduled to gain an understanding of business and your personal objectives. If required, we will provide you with a signed Confidential Agreement. We will discuss possible options for the transaction that may include: sell and retire, sell and remain with the company, take on a partner, receive a capitol infusion, etc.... Our work at this point should assist you in choosing the suitable alternative.

2.     INFORMATION COLLECTING:     You will be provided with a list of required information. It will involve gathering financial, as well as general information on all aspects of your business. Proper preparation is crucial for the best presentation of your business. Adequate information will allow Goldcrest to prepare and present valuation information to you to enable you to choose the best alternative. Reliable information can be the first step in building buyer confidence as the process moves forward.

3.     VALUATION:     Many people recite the "rules of thumb" for valuing businesses. Goldcrest is familiar with the guidelines, but utilizes a much broader and more analytical approach. Determining the fair market value of your business is an involved and complex procedure with constant adjustment based on a changing market place. Proper consideration must be given to your company's strengths and weaknesses, historical performance and projections along with the many intangibles inherent in your company. Market trend, industry trends and public perception will impact value. Available financing and your flexibility with terms will also affect value.

4.     PRELIMINARY PLAN and LISTING AGREEMENT:     Once we have agreed on objectives and gained an understanding of your business, Goldcrest will recommend a preliminary action plan. A Listing Agreement will be signed outlining the terms of the assignment, the fee structure and any special provisions or stipulations of the engagement. The agreement that we will be asking you to acknowledge is a tough agreement. It has evolved over thousands of business transactions, but is the agreement the other brokers in the state expect us to use. Regardless of the many clauses in the contract,,

Our Service is Guaranteed!

If you are not satisfied with our efforts, we will either resolve the problem, or release you from the listing.
"Our goal is to be paid well for a job well done"

5.     FINANCIAL PRESENTATION:     Financial statements are prepared for both management control and tax purposes. There are many cases where prepared financial statements do not adequately reflect the financial returns of your business. Goldcrest will recast your financial statements using industry-accepted standards to establish the true financial returns being generated. These recast statements will identify all of the owners benefits that will flow to a new owner.

Goldcrest statements will be prepared in such a way as to be completely untracable to your company to maintain strict confidentiality. All buyers will be educated in the proper interpretation of theses satements in order to recognize your company's true worth.

6.     IDENTIFYING CRITICAL AND CONTINGENT ISSUES:     We will work together to identify and be prepared to address issues such as leases, regulations, licensing, key employees, minority shareholders and other concerns that may apply to your specific situation. Failure to identify these issues early in the process can lead to the loss of qualified buyers and months of waisted activity.

7.    PREPERATION OF MARKETING BRIEF:    Your business will be confidentially marketed in numorous ways. Our membership in the Business Brokers of Florida and International Business Brokers Association will expose the information to top brokers throughout the U.S. If appropriate, we may feature your listing to over 15 commercial websites including sites associated with the Wall Street Journal and sites hosted and promoted in Europe. Depending on the assignment, we mail directly to key industry buyers throughout the U.S. Goldcrest employs one of the broadest marketing programs in the industry. If a buyer is in search of a business like yours, they will absolutely find us.

8.    PREPERATION OF CORPORATE PRESENTATION:    The business must be properly packaged with all applicable records and facts organized and documented. The profile of your business ensures presentation in a favorable and factual light while providing the aquirer with a document to follow and review. The profile educates the buyer on the many intangibles inherent in your company and the opportunities for growth. These intangibles may include name recognition, market niche, vendor relationships, operation and production systems, distribution channels, customer loyalty, trained and skilled employees and many more. All of these factors can raise the perceived value to the aquirer.

9.    MARKETING STRATEGY / CONFIDENTIALITY:    In addition to the marketing brief which is posted on the internet, we will work together to determine the most likely type of buyer and how to approach them directly and confidentially. There are a number of different strategies available which will provide the necessary exposure while maintaining strict confidentiality. There are steps that can be taken to guard against your competitors, employees, vendors and customers ever finding out about the pending sale of your business.
Goldcrest will develop a strategy for bringing the company to qualified buyers. We will seek a buyer that will percieve the greatest value and synergies in your business. Identifying the "right" buyer for your business can significantly impact its valuation.

10.    PRE-QUALIFICATION    Goldcrest will screen and qualify potential buyers as to there interest level, managment skills, fit and ability to meet financial requirements of the transaction. Before revealing the identity of your business or discussing any sensitive information, we will obtain a Confidentiality Agreement from all interested buyers. Only, qualified buyers will obtain a copy of the profile. Our follow up discussions will answer any preliminary questions.

11.    INITIAL MEETING:    After our initial discussions with the buyer, Goldcrest will host a brief introductory meeting. The purpose of this meeting is to allow the seller and the buyer to develope an understanding of background, motivation, prospects and other high level items.

12.    SITE VISIT:    Working together to maintain confidentiality, the potential Buyer will be provided the opportunity to visit your facility. Often, there are multiple visits. This is a good forum for Buyer and Seller to develop a favorable repport. More detailed information can then be exchanged. Goldcrest will coordinate and be present at all visits.

13.    PURCHASE OFFER / NEGOTIATIONS:    Upon a "meeting of the minds" reguarding the key transactional issues, a written offer to purchase will be prepared. It should outline the price, terms, conditions and any contingencies. Goldcrest documents have been used in thousands of business transactions and were prepared and refined by some of the top area attorneys. Proper use of this process can save both parties thousands of dollars in legal expenses.

14.    DUE DILIGENCE:    The offer is usually contingent upon the buyer or their representative verifying the accuracy of the sellers financial and operational representations. The process can typically be completed in less than 30 days.

15.    CONTRACTS AND CLOSINGS:    Once the buyer has completed due diligence, other critical functions can be completed. This may include obtaining financing, lease assumption, licensing and other details. Goldcrest has established a solid network of transaction-oriented attorneys, appraisers, bankers and accountants to assist as needed. Usually, a transaction based attorney is recommended to facilitate and expedite the closing. That attorney will prepare final closing documents, receive and dispurse funds, record documents and otherwise ensure that the terms of the contract are fully and properly executed. Utilizing the services of such an attorney can save thousands in legal expenses for the parties. Goldcrest will coordinate and facilitate all aspects of the closing process.

16.    TRANSACTION PERIOD:    This typically involves a period of cooperation in which you will assist the acquirer in achieving a "seamless" transition. This includes transferring of key relationships and proprietary information needed to successfully operate the business.

IN CONCLUSION:
The entire process can take a few months or even years depending on the circumstances. In any case, Goldcrest will assist in every step of the process. We look forward to working with you on this very important assignment.

Goldcrest Commercial Business Consultants, Inc.
Licensed Real Estate Broker

324 Newburyport Avenue, Altamonte Springs, 32701

Richard L. Adams, P.A.

office: (407) 869 - 6446 (ext 110) cell: (407) 234 - 3723 fax: (407) 696 - 4785

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